Publicación (Conferencias y Seminarios)

Faster, sooner, more efficient: New technologies in competitive intelligence analysis

Ramírez, Pilar Calvo; Sánchez, A. Cristina Triviño; García, Aurelo Berges; Ledesma, Pablo Ramírez; Meneses Chaus, Juan Manuel

Resumen:

New Internet-based technologies are transforming thebusiness model around the world. This paper will discuss the role of new competitive watch and intelligence platforms in a business practical case. We review the different information sources in combination with other data (like financial data or social media) to create intelligence. Analyzing tools allow detecting connections between data so that the company can identify changes, adapt its products to new customers or anticipate market movements. Practical business case is presented using VicuboCloud™ solution for collecting and analyzing information for decisionmaking.

Año:

2013

Tipo de publicación:

Conferencias y Seminarios

Palabras clave:

technological watch, competitive intelligence, business intelligence, cloud computing, data analysis

ISBN:

978-80-554-0648-0

ISSN:

1339-231X

Comentarios:

Slovakia, March 25. - 29., 2013