Publicación (Artículos en revistas científicas)

New technologies for analysis of business intelligence. Practical cases

Meneses Chaus, Juan Manuel; García, Aurelio Berges

Resumen:

New internet-based technologies are transforming the business model around the world. The use of new competitive watch and intelligence platforms is discussed. We review the information sources used in combination with other data (e.g., financial and technological data) to create intelligence. Analytical tools allow the detection of connections between data so that the company can identify changes, adapt products to new customers, or anticipate market movements. Three practical cases are presented using the VicuboCloud solution to collect and analyze information for decision-making.

Año:

2013

Tipo de publicación:

Artículos en revistas científicas

Revista:

PROFESIONAL DE LA INFORMACION

Volumen:

22

Número:

5

Páginas:

448-454

Mes:

October

ISSN:

1386-6710

DOI:

10.3145/epi.2013.sep.10