Nowadays, the software industry has at its disposal several
approaches that accentuate the concept of value, e.g., lean or agile
software development. However, our experience has shown that
arriving at an understanding of what is meant by value in a given
organizational context presents real challenges. And, one of the
reasons for having those challenges is a difficulty to trace value
creation in creative industries, like software or ICT. This
motivated us to identify and describe the most common valuemanagement challenges we encountered while conducting two
research projects with the Finnish ICT industry. We discuss the
relationship between the value-management challenges and value
traceability. Finally, we propose some concrete research tracks
based on that discussion.