This paper presents an analysis, as a case study, of the development of the "Bluetooth terminal" application, a tool to monitor Bluetooth devices. The objective is to get further insight on how to use pivots to get a product closer to its users, and on how to introduce creativity during a new product early stage development. Another issue analyzed is how pivots can be determined based on the user's feedback, introducing the of the Build Measure Loop, and how assumptions or new ideas can be evaluated following the path created by the Build Measure Loop and the Minimal Valuable Product.