Research

Publication (Journal publications)

New technologies for analysis of business intelligence. Practical cases

Meneses Chaus, Juan Manuel; García, Aurelio Berges
Abstract:
New internet-based technologies are transforming the business model around the world. The use of new competitive watch and intelligence platforms is discussed. We review the information sources used in combination with other data (e.g., financial and technological data) to create intelligence. Analytical tools allow the detection of connections between data so that the company can identify changes, adapt products to new customers, or anticipate market movements. Three practical cases are presented using the VicuboCloud solution to collect and analyze information for decision-making.
Year:
2013
Type of Publication:
Journal publications
Journal:
PROFESIONAL DE LA INFORMACION
Volume:
22
Number:
5
Pages:
448-454
Month:
October
ISSN:
1386-6710
DOI:
10.3145/epi.2013.sep.10